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Group Mojo completes video campaign for Sea-Doo Watercraft September 28, 2015

Group Mojo, a digital content and direct response marketing agency with headquarters in Portland, Oregon has completed a series of videos for Sea-Doo watercraft. The video series, featured on www.sea-doo.com, introduces the new model year lineup of watercraft, and showcases each individual watercraft segment: Performance, Rec-Lite, Recreation, Luxury and Tow Sports. The videos, shot on location in Florida, include footage captured with the high-speed Phantom camera.

Video Content Synergy July 6, 2015

The end result of photographer Benjamin Von Wong’s effort to shoot underwater in a sinkhole in Mexico is a beautiful, other-worldly photo. But when the story is brought to life by the “making of” video, the whole is greater than its individual parts. Read the ADWEEK story.   Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.

Ad Blocking: Good or Bad? June 11, 2015

Apple announces ad blocking as part of iOS9 – bringing control of content to the mobile environment. Some say it’s about time. Others disagree. It’s both a matter of privacy, and perhaps grand-standing on the part of Apple. What do you think? Read the Forbes article here. Read the NBC News report here. Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.

The Folly of Trading Sales for Content April 21, 2015

Will Burns in Forbes writes: “Ready for a seismic shift in the cable TV business model? (… ) I’m talking about something much bigger and more profound. A shift from advertising products during TV shows to trading actual sales of products for access to TV shows.”  You can read the article HERE if you so choose. But before you spend your time in such a pursuit, ask yourself “do I really want to have to buy a set dollar amount of any particular product…

The Phoney War March 12, 2015

A great article from the Guardian about reaching audiences. If you still believe in advertising, it’s a valuable read. The article can be found here.   Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.

Video is Everything March 2, 2015

AOL, Facebook, Twitter, Instagram – everything’s moving toward video content, especially for mobile. If you’re going to capitalize on this wave of change, will your video be relevant and effective, or just fodder for the server farms? Read the article here. Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.

Try the direct approach. It works. February 23, 2015

POINT: This Ad Age article discusses the top three brand threats to making native advertising work. It seems obvious that consumers would be turned off by content that appears to be one thing and is actually another. Read the article here. COUNTERPOINT: While native advertising (branded content) evolves, consider trying a direct, honest approach that works. We have incontrovertible proof that it works. The secret ingredient is found inherently in the term used to describe our audience: consumers. Group Mojo is a…

Is Nutri-Grain’s branded content “unstoppable”? February 13, 2015

This is pretty amazing. Branded content without the brand being forced into the story, while at the same time, not just a fluffy piece of self-indulgent entertainment that could care less about the brand. Will it sell Nutri-Grain? At the very least, it creates a positive emotion, which by association, impacts the brand. Read the article and see the video(s) here. Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.

From Big Data to Big Content February 9, 2015

Water in a bucket can be described as content. Effective content engages the audience and tells a story that affects them in some purposeful manner – changing perceptions, reinforcing beliefs, motivating action. So no matter how big the content is intended to be, it must be more than water under the bridge, or –  in a bucket – as it were. Read the article here.   Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.

Cracking the Code for Mobile Advertising February 2, 2015

Here’s irony: on a desktop, laptop and even a tablet to a degree, this WIRED MAGAZINE article is surrounded by advertising – but the flow of the article is intact. Not so on a smartphone. The article itself becomes an illustration of the problem. Where does the advertising go? Disruptively – into the text stream of the article. Suddenly, in the middle of reading about Google’s struggle to monetize the mobile platform, Glamour Magazine tempts readers with No-Bake Cherry Oat Balls. GQ intrudes with bikini-clad…

Ad-Supported TV Tops Online Video January 28, 2015

Television has always been about “content”  –  read the article here.   Group Mojo has been creating content for television for 20+ years, content for corporate films, content for websites and things like direct response television. It’s about what people watch. Technology changes. Eyeballs remain the same.

Video is the Future for Mobile and Social January 27, 2015

Exciting developments in the world of digital video content and social marketing: Twitter’s newest efforts point to the fact that sight, sound and motion help tell a more impactful story. (Read the New York Times article here)   Group Mojo, a digital content and direct response marketing agency with headquarters in Portland, Oregon, has been harnessing the power of video content for 20+ years.

Surprising news about EV sales January 21, 2015

We at Group Mojo are fans of the EV and are always excited to see news such as this article in the Detroit Free Press about the impact of falling gas prices on EV sales. Not what you expect – read the article here. Group Mojo is DRTV, direct response television, long format video content, and more.

Robot writers will replace humans and common sense by 2030 January 21, 2015

Is it really possible? This robot thinks so. But only news stories. Writing advertising would be way too hard. Read the article here.   Group Mojo, a direct response marketing and direct response television company, currently uses experienced humans to write and create compelling digital video content that persuades audiences, sells products, builds brands and helps propagate the notion that robots can’t turn a creative brief into great marketing.

The long story January 8, 2015

According to Neal Mohan, Google VP and head of display and video ad products, “The beauty of the Internet is that advertisers are no longer constrained by the 30-second video format.” He also pointed out that most consumers don’t care if the video they watch is content or advertising, as long as it’s high quality and is relevant to users. Read the full article here. The folks at Group Mojo have been telling stories for Fortune 500 brands for over…

How will 2015 affect digital content and marketing? January 6, 2015

What will 2015 bring? This article in the Guardian provides a perspective from “across the pond.” Some of the highlights: • Content should be of real value, not just self-serving ads • Personalization will be a big trend • Digital and marketing should be synonymous • & more. As creators of digital content designed to move consumers to action, Group Mojo looks forward to seeing what the unfolding of this new year will reveal. Direct Response Television (DRTV) and Digital…

Flying GoPros December 12, 2014

Technology like the GoPro has revolutionized our ability to capture video in amazing and previously unattainable ways. And thankfully, a GoPro that gets loose from its mooring won’t set you back thousands of dollars. We’ve placed the little cameras in some of the most unlikely places for great effect. However, as this video shows, paying attention to the small details, like secure mounting, helps. See the flying GoPro here. Group Mojo, a direct response marketing and direct response television company,…

Digital Agency, Group Mojo, relocates to new, bigger offices December 11, 2014

Portland Oregon based Direct Response Television Co. Group Mojo moves offices Direct Response Marketing and Digital Content Agency, Group Mojo, is announcing its move to larger offices at 624 N.E. Everett, Portland, Oregon. Mojo, a tenant of Portland’s historic Union Train Station for 12 years, is making the move to the east side of the river to provide room for growth and a change of pace from the current location.   “We’ve enjoyed the energy of being in the train…

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