The long story January 8, 2015

According to Neal Mohan, Google VP and head of display and video ad products, “The beauty of the Internet is that advertisers are no longer constrained by the 30-second video format.” He also pointed out that most consumers don’t care if the video they watch is content or advertising, as long as it’s high quality and is relevant to users. Read the full article here.

The folks at Group Mojo have been telling stories for Fortune 500 brands for over 20 years. We’re experts at the long story. DRTV, direct response television, long format video content, and more. #drtv #directresponsetelevision #digitalcontent #videoproduction

Sam Rath

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