Is Nutri-Grain’s branded content “unstoppable”? February 13, 2015

This is pretty amazing. Branded content without the brand being forced into the story, while at the same time, not just a fluffy piece of self-indulgent entertainment that could care less about the brand. Will it sell Nutri-Grain? At the very least, it creates a positive emotion, which by association, impacts the brand.

Read the article and see the video(s) here.

Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.