POINT: This Ad Age article discusses the top three brand threats to making native advertising work. It seems obvious that consumers would be turned off by content that appears to be one thing and is actually another. Read the article here.

COUNTERPOINT: While native advertising (branded content) evolves, consider trying a direct, honest approach that works. We have incontrovertible proof that it works. The secret ingredient is found inherently in the term used to describe our audience: consumers.

Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.