The Folly of Trading Sales for Content April 21, 2015
Will Burns in Forbes writes: “Ready for a seismic shift in the cable TV business model? (… ) I’m talking about something much bigger and more profound. A shift from advertising products during TV shows to trading actual sales of products for access to TV shows.”
You can read the article HERE if you so choose. But before you spend your time in such a pursuit, ask yourself “do I really want to have to buy a set dollar amount of any particular product every month just to watch my favorite content (i.e. television show)?” If the answer’s “no” then you can spare yourself the read.
Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.1