From Big Data to Big Content February 9, 2015
Water in a bucket can be described as content. Effective content engages the audience and tells a story that affects them in some purposeful manner – changing perceptions, reinforcing beliefs, motivating action. So no matter how big the content is intended to be, it must be more than water under the bridge, or – in a bucket – as it were.
Read the article here.
Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.