From Big Data to Big Content February 9, 2015

Water in a bucket can be described as content. Effective content engages the audience and tells a story that affects them in some purposeful manner – changing perceptions, reinforcing beliefs, motivating action. So no matter how big the content is intended to be, it must be more than water under the bridge, or –  in a bucket – as it were.

Read the article here.


Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.

Sam Rath

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