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The Folly of Trading Sales for Content April 21, 2015

Will Burns in Forbes writes: “Ready for a seismic shift in the cable TV business model? (… ) I’m talking about something much bigger and more profound. A shift from advertising products during TV shows to trading actual sales of products for access to TV shows.”  You can read the article HERE if you so choose. But before you spend your time in such a pursuit, ask yourself “do I really want to have to buy a set dollar amount of any particular product…

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