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Neilsen: growing need for quality video content December 4, 2014

Whether it’s television, computer, tablet or smartphone, consumers are still wanting something good to watch. The key to differentiation in a world where billions of videos are competing for attention is quality. “Consumer demand is not changing the appetite for quality, professionally produced content,” writes Dounia Turrell, senior V.P. of insights for Nielsen. Read the article here. Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.  

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Google Has a Carrot – and Maybe a Stick – to Increase Mobile-Friendly Web Pages November 19, 2014

Group Mojo is excited by the news that Google will identify content optimized for mobile devices in search results. We’ve long held that mobile is the make-or-break platform for marketers. Mobile is ubiquitous. It’s personal. But most importantly, it won’t allow playing by the old, tired rules of “banner ads” and intrusions that are blatantly disrespectful of the personal mobile environment. As digital content providers, Mojo firmly believes that the killer app for mobile is video. Smartphones are built to play it. Audiences enjoy watching…

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“One Stop Shop” the focus of ADWEEK article about ONLINE video November 6, 2014

Group Mojo, a turnkey direct response and digital content provider, has long been a champion of creating quality, brand-building content that generates sales and stands out from the “morass” as described in this article. “When it comes to the brave new world of video ads, rather than battling through the morass for better content, quality sales and minimum waste—some estimates put the number of online video ads that are not seen at more than half—marketers would be smart to recruit…

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Interstellar: 15-perf/70mm IMAX November 6, 2014

Here’s industry news that grabs our attention! A futuristic movie released on film for IMAX theaters. As film producers and storytellers ourselves, we love hearing how IMAX cameras were being used like Go-Pros in innovative ways. For the Love of Film: Interstellar IMAX Featurette. Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.

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Video Content Provider Group Mojo Helps Launch New Evinrude Outboard Motor October 22, 2014

Portland, Oregon based Group Mojo creates promotional video series as part of the new product launch of the Evinrude E-TEC G2 Engine Digital content and direct response marketing company, Group Mojo, has created a series of videos for the launch of the new Evinrude E-TEC G2 engine. This is the first entirely new outboard engine from Evinrude, with a revolutionary starboard/starboard design that creates up to 20% more torque, 15% better fuel economy and 75% fewer emissions than the competition….

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Group Mojo Releases New DRTV Campaign for Generac Power Systems October 6, 2014

Group Mojo creates 30-minute infomercial for Generac’s new OneWash™ Pressure Washer. Portland, Oregon based Group Mojo has created a highly successful half-hour paid DRTV program for the Generac OneWash™ Pressure Washer. The program, featuring home improvement expert Danny Lipford, host of nationally syndicated “Today’s Homeowner,” features the versatile OneWash™ with PowerDial™ technology. The innovative PowerDial™ allows consumers to instantly adjust pressure with one easy-to-use control dial, making the Generac OneWash™ literally four pressure washers in one. Homeowners can now clean everything from…

Group Mojo updates Generac Power Systems half-hour program “Power You Control” July 10, 2014

Group Mojo, a turnkey direct response and digital content provider, updates Generac Power Systems half-hour program “Power You Control” with new testimonials. The highly-successful half-hour program for Generac Home Standby Generators was recently updated with additional new testimonials that expanded the geographical representation of the product. This testimonial is from Vashon Island in the Puget Sound, Washington.

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Group Mojo creates new excitement video introducing Sea-Doo’s 2015 product lineup May 30, 2014

Video and digital content provider Group Mojo has created a dynamic web video showcasing Sea-Doo’s watercraft lineup for model year 2015. The video features watercraft models in the REC LITE, RECREATION, PERFORMANCE, LUXURY and TOW SPORTS categories. The 2015 line-up includes everything from Sea-Doo’s latest breakthrough watercraft – the light and playful Sea-Doo Spark – to high-performance, race-inspired watercraft like the Sea-Doo RXT-X aS 260. The video was filmed by Group Mojo in the Florida Keys using multiple crews and…

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