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Video Content Provider Group Mojo Helps Launch New Evinrude Outboard Motor October 22, 2014

Portland, Oregon based Group Mojo creates promotional video series as part of the new product launch of the Evinrude E-TEC G2 Engine

Digital content and direct response marketing company, Group Mojo, has created a series of videos for the launch of the new Evinrude E-TEC G2 engine. This is the first entirely new outboard engine from Evinrude, with a revolutionary starboard/starboard design that creates up to 20% more torque, 15% better fuel economy and 75% fewer emissions than the competition.
Group Mojo has been a longstanding partner with Evinrude, since jump starting sales of the original Evinrude E-TEC in 2004 with a half hour direct response television program “2 < 4” (2 is Greater Than 4). The original long-form commercial, along with subsequent DRTV spot campaigns, positioned Evinrude E-TEC as the leading “must-have” outboard technology.

With the introduction of the next-generation Evinrude E-TEC G2, Group Mojo is once again assisting in the introduction of a new product to generate excitement with a lineup of videos, including Dealer Launch Videos, Teaser Video and a series of sales videos for Evinrude’s website and YouTube Channel. For more information about the new Evinrude G2, please visit: www.chooseyouretec.com.

About BRP:
BRP (TSX: DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3 billion from 105 countries, the Company employs approximately 7,100 people worldwide.

About Group Mojo:
Group Mojo is the premier creator of brand films and direct response television. Their executive team has been creating quality video content for more than 20 years. They have created award-winning work – television, web videos, corporate films and more – for more than 80 name brands and have helped clients generate over four billion dollars in sales. For more information please visit, www.groupmojo.com or read our capabilities page at www.whygroupmojo.com.

bryce


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