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Group Mojo completes video campaign for Sea-Doo Watercraft September 28, 2015

Group Mojo, a digital content and direct response marketing agency with headquarters in Portland, Oregon has completed a series of videos for Sea-Doo watercraft. The video series, featured on www.sea-doo.com, introduces the new model year lineup of watercraft, and showcases each individual watercraft segment: Performance, Rec-Lite, Recreation, Luxury and Tow Sports. The videos, shot on location in Florida, include footage captured with the high-speed Phantom camera.

Video Content Synergy July 6, 2015

The end result of photographer Benjamin Von Wong’s effort to shoot underwater in a sinkhole in Mexico is a beautiful, other-worldly photo. But when the story is brought to life by the “making of” video, the whole is greater than its individual parts. Read the ADWEEK story.   Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.

Ad Blocking: Good or Bad? June 11, 2015

Apple announces ad blocking as part of iOS9 – bringing control of content to the mobile environment. Some say it’s about time. Others disagree. It’s both a matter of privacy, and perhaps grand-standing on the part of Apple. What do you think? Read the Forbes article here. Read the NBC News report here. Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.

The Folly of Trading Sales for Content April 21, 2015

Will Burns in Forbes writes: “Ready for a seismic shift in the cable TV business model? (… ) I’m talking about something much bigger and more profound. A shift from advertising products during TV shows to trading actual sales of products for access to TV shows.”  You can read the article HERE if you so choose. But before you spend your time in such a pursuit, ask yourself “do I really want to have to buy a set dollar amount of any particular product…

The Phoney War March 12, 2015

A great article from the Guardian about reaching audiences. If you still believe in advertising, it’s a valuable read. The article can be found here.   Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.

Video is Everything March 2, 2015

AOL, Facebook, Twitter, Instagram – everything’s moving toward video content, especially for mobile. If you’re going to capitalize on this wave of change, will your video be relevant and effective, or just fodder for the server farms? Read the article here. Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.

Is Nutri-Grain’s branded content “unstoppable”? February 13, 2015

This is pretty amazing. Branded content without the brand being forced into the story, while at the same time, not just a fluffy piece of self-indulgent entertainment that could care less about the brand. Will it sell Nutri-Grain? At the very least, it creates a positive emotion, which by association, impacts the brand. Read the article and see the video(s) here. Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.

Surprising news about EV sales January 21, 2015

We at Group Mojo are fans of the EV and are always excited to see news such as this article in the Detroit Free Press about the impact of falling gas prices on EV sales. Not what you expect – read the article here. Group Mojo is DRTV, direct response television, long format video content, and more.

Robot writers will replace humans and common sense by 2030 January 21, 2015

Is it really possible? This robot thinks so. But only news stories. Writing advertising would be way too hard. Read the article here.   Group Mojo, a direct response marketing and direct response television company, currently uses experienced humans to write and create compelling digital video content that persuades audiences, sells products, builds brands and helps propagate the notion that robots can’t turn a creative brief into great marketing.

How will 2015 affect digital content and marketing? January 6, 2015

What will 2015 bring? This article in the Guardian provides a perspective from “across the pond.” Some of the highlights: • Content should be of real value, not just self-serving ads • Personalization will be a big trend • Digital and marketing should be synonymous • & more. As creators of digital content designed to move consumers to action, Group Mojo looks forward to seeing what the unfolding of this new year will reveal. Direct Response Television (DRTV) and Digital…

Digital Agency, Group Mojo, relocates to new, bigger offices December 11, 2014

Portland Oregon based Direct Response Television Co. Group Mojo moves offices Direct Response Marketing and Digital Content Agency, Group Mojo, is announcing its move to larger offices at 624 N.E. Everett, Portland, Oregon. Mojo, a tenant of Portland’s historic Union Train Station for 12 years, is making the move to the east side of the river to provide room for growth and a change of pace from the current location.   “We’ve enjoyed the energy of being in the train…

Video Content Provider Group Mojo Helps Launch New Evinrude Outboard Motor October 22, 2014

Portland, Oregon based Group Mojo creates promotional video series as part of the new product launch of the Evinrude E-TEC G2 Engine Digital content and direct response marketing company, Group Mojo, has created a series of videos for the launch of the new Evinrude E-TEC G2 engine. This is the first entirely new outboard engine from Evinrude, with a revolutionary starboard/starboard design that creates up to 20% more torque, 15% better fuel economy and 75% fewer emissions than the competition….

Group Mojo Releases New DRTV Campaign for Generac Power Systems October 6, 2014

Group Mojo creates 30-minute infomercial for Generac’s new OneWash™ Pressure Washer. Portland, Oregon based Group Mojo has created a highly successful half-hour paid DRTV program for the Generac OneWash™ Pressure Washer. The program, featuring home improvement expert Danny Lipford, host of nationally syndicated “Today’s Homeowner,” features the versatile OneWash™ with PowerDial™ technology. The innovative PowerDial™ allows consumers to instantly adjust pressure with one easy-to-use control dial, making the Generac OneWash™ literally four pressure washers in one. Homeowners can now clean everything from…

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