HP “Your Best Shot”
HP asked Group Mojo to harness its “you + HP” brand advertising to create a paid program that would persuade consumers that printing photos at home was easy and the quality was as good as a photo lab. Mojo leased a 10,000 sq. ft. facility which was turned into a lab where consumers off the street could walk in and print anything – an art gallery – and also production ground zero. At the heart of the “Your Best Shot” infomercial were the real-life, hands-on accounts of consumers using HP digital photography products. Mojo documented the whole process, shooting interviews in the gallery and on location. The culmination of the project was a gala art gallery event. This is the intro to the 30-minute DRTV broadcast program.