Generac “Power You Control”
This is a small sample of the direct response documercial approach that alerts viewers to the ever-increasing issue of prolonged power outages caused by a variety of reasons, not the least of which is an aged and faltering national electrical power grid. Host Alan Hunter (of MTV VJ fame) helps viewers appreciate the alarming trends in disaster-related power outages and the decay of the electrical grid, while offering a practical and affordable alternative to being at the mercy of these events — a Home Standby Generator from Generac. “Power You Control” demonstrates the advantages of Generac Standby Generators, and incorporates effective testimonials from actual Generac owners.

This highly successful infomercial continues to have a positive impact on the Generac brand.

Project Details

Skills : Brand, DRTV