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Les Mills

Les Mills Pump
When Beachbody teamed up with New Zealand’s premier fitness provider – Les Mills – to market a home version of the wildly popular Body Pump class taught in fitness clubs around the world, they turned to Group Mojo to conceive, script and produce the infomercial launch. The goal was to create a half-hour DRTV program that would not only generate sales, but simultaneously introduce and build the Les Mills brand in America. In addition to enthusiastic and compelling testimonials from PUMP users, Group Mojo used dynamic, beautiful staging and strong, straight-forward encouragement from actual Les Mills instructors helped form the basis of a successful brand launch.

Project Details

Categories: DRTV

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