Kodak EasyShare Camera
This segment from the half-hour infomercial created for the Kodak EasyShare Camera uses an innovative product demonstration – recording the on-camera talent (Kirstin Gum of the Travel Channel) with actual video from the EasyShare Camera. The ability of long format television to effectively demonstrate a complex product (i.e. any product that requires more than 30 seconds to sell) has been proven time and again in the quality, image-building shows produced by Group Mojo, a leading infomercial production company.

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Categories: DRTV