Neilsen: growing need for quality video content December 4, 2014

Whether it’s television, computer, tablet or smartphone, consumers are still wanting something good to watch. The key to differentiation in a world where billions of videos are competing for attention is quality.

“Consumer demand is not changing the appetite for quality, professionally produced content,” writes Dounia Turrell, senior V.P. of insights for Nielsen.

Read the article here.

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