Google Has a Carrot – and Maybe a Stick – to Increase Mobile-Friendly Web Pages November 19, 2014

Group Mojo is excited by the news that Google will identify content optimized for mobile devices in search results. We’ve long held that mobile is the make-or-break platform for marketers.

Mobile is ubiquitous. It’s personal. But most importantly, it won’t allow playing by the old, tired rules of “banner ads” and intrusions that are blatantly disrespectful of the personal mobile environment.

As digital content providers, Mojo firmly believes that the killer app for mobile is video. Smartphones are built to play it. Audiences enjoy watching it. While it’s not a panacea, and in some instances inappropriate, NOTHING can communicate as efficiently and effectively on the small screen as video content optimized for mobile devices.

You can read the article here.

Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.