Try the direct approach. It works. February 23, 2015

POINT: This Ad Age article discusses the top three brand threats to making native advertising work. It seems obvious that consumers would be turned off by content that appears to be one thing and is actually another. Read the article here. COUNTERPOINT: While native advertising (branded content) evolves, consider trying a direct, honest approach that works. We have incontrovertible proof that it works. The secret ingredient is found inherently in the term used to describe our audience: consumers. Group Mojo is a…

From Big Data to Big Content February 9, 2015

Water in a bucket can be described as content. Effective content engages the audience and tells a story that affects them in some purposeful manner – changing perceptions, reinforcing beliefs, motivating action. So no matter how big the content is intended to be, it must be more than water under the bridge, or –  in a bucket – as it were. Read the article here.   Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.

The long story January 8, 2015

According to Neal Mohan, Google VP and head of display and video ad products, “The beauty of the Internet is that advertisers are no longer constrained by the 30-second video format.” He also pointed out that most consumers don’t care if the video they watch is content or advertising, as long as it’s high quality and is relevant to users. Read the full article here. The folks at Group Mojo have been telling stories for Fortune 500 brands for over…

How will 2015 affect digital content and marketing? January 6, 2015

What will 2015 bring? This article in the Guardian provides a perspective from “across the pond.” Some of the highlights: • Content should be of real value, not just self-serving ads • Personalization will be a big trend • Digital and marketing should be synonymous • & more. As creators of digital content designed to move consumers to action, Group Mojo looks forward to seeing what the unfolding of this new year will reveal. Direct Response Television (DRTV) and Digital…

Neilsen: growing need for quality video content December 4, 2014

Whether it’s television, computer, tablet or smartphone, consumers are still wanting something good to watch. The key to differentiation in a world where billions of videos are competing for attention is quality. “Consumer demand is not changing the appetite for quality, professionally produced content,” writes Dounia Turrell, senior V.P. of insights for Nielsen. Read the article here. Group Mojo is a digital content and direct response marketing agency with headquarters in Portland, Oregon.  

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