BRP

BRP “Vision”
This corporate Vision Film for BRP (Bombardier Recreational Products), created to increase brand awareness, both internally and externally. It showcased the many environments in which BRP products are used, as well as the many BRP brands and product categories. A key requirement was to focus on people – the customers, employees and internal partners that make BRP a prosperous global company. The brand positioning –  “The Ultimate Powersports Experience” – was also brought to life through the dramatic action footage.