mojo { longer } : drtv / infomercials / branded entertainment

Longer is Better*

:30 :60 :2:00 28:30

A 60-second spot is 2x longer than a traditional 30-second spot, a two-minute spot is 4x longer, and a paid program is 57x longer - more time to sell, more time to brand, more time to build a relationship. For a change, time is on your side. *Simple laws of Newtonian Physics apply.
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