Think of your program as a half hour of time with your consumer.
What will you do with it? An “infomercial” can be used to: sell direct to consumer, two-step sell, capture leads, drive retail sales, pre-sell, educate, introduce new products and even sway opinion (public relations).
1 Some of these shows sell millions upon millions of dollars of stuff, but a whole lot of them fail miserably. It really comes down to the simple axiom “it’s the product, stupid.”
2 If you don’t have a retail channel and don’t give a rip about branding, you might want to take a hearty dose of Sonny Boy Special Oil and embrace the hard sell.
3 Some people experience one or more of the following: bloating, dry mouth, a loss of appetite, abdominal cramping and a fear of losing their job. If you experience any of these symptoms, switch to Group Mojo immediately.
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